Thomas Ruder


Thomas Ruder, a German Master Baker with over 35 years of international experience, sought to establish an online presence to offer consulting and mentoring services for bakery operations and kitchen planning. His goal was to share his extensive knowledge and expertise with a broader audience. However, the main challenges included:

  1. Building Trust and Authority: As an online consulting platform, it was crucial to build trust and establish Thomas Ruder’s authority in the bakery industry.
  2. User-Friendly Interface: The website needed to be user-friendly and intuitive, making it easy for clients to navigate and access the consulting and mentoring services.
  3. Content Presentation: Effectively presenting Thomas Ruder’s extensive experience and expertise while keeping the website engaging and visually appealing was essential.



To overcome these challenges, AW Bali Digital implemented the following solutions:

  1. Professional Branding: Developed a professional and elegant branding strategy that reflected Thomas Ruder’s expertise and experience, instilling confidence in potential clients.
  2. User-Centric Design: Created a user-friendly website design with clear navigation, ensuring visitors could easily find information about Thomas’s services, experience, and how to book consulting sessions.
  3. Engaging Content: Curated high-quality content showcasing Thomas Ruder’s journey, expertise, and success stories, making the website informative and inspiring for visitors.



The implementation of these solutions led to significant positive outcomes for

  1. Increased Client Engagement: The professional branding and engaging content attracted more visitors, leading to higher client engagement and inquiries for consulting and mentoring services.
  2. Enhanced Credibility: The website effectively showcased Thomas Ruder’s extensive experience and expertise, establishing his authority in the bakery and kitchen planning industry.
  3. Positive Client Feedback: Clients appreciated the user-friendly interface and the wealth of information available on the website, leading to positive feedback and referrals.

In conclusion, successfully transformed Thomas Ruder’s extensive bakery expertise into an accessible and engaging online consulting platform. AW Bali Digital’s strategic approach in design, content presentation, and functionality ensured that the website effectively met the needs of clients while highlighting Thomas Ruder’s distinguished career.

Thomas Ruder
Food & Beverage
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